How we scaled revenue by 876% for a fast fashion ecommerce brand
Discover how we overcame technical and structural challenges in a high-competitive industry by tripling the desired KPIs in less than 6 months.
- About
The client is a renowned fast fashion ecommerce store in South East Europe. They offer everything from women’s clothes to accessories at affordable prices. The brand has been on the market for more than 10 years, but only recently started to develop their online presence.
ABOUT THE
BRAND
OUR ABOUT
FIRST MONTH RESULTS
A new generation performance marketing agency
$5 114
in ad spend
$53 700
in revenue
1 050%
return on ad spend
Where we started
The brand had started using paid advertising channels for a couple of months before we started working together, but they were not generating enough revenue to compensate for the investment. We took over this Google Ads account from another agency and we had to rebuild the whole account structure since there were many issues along the way.
The previous campaigns were focused mainly on brand searches and the overall budget allocation was out of place. Many opportunities were overlooked and essential optimisation strategies were left out.
Goals
Maintain a stable cost per acquisition
Maintain a stable cost per acquisition
Being a fast fashion ecommerce store, profit margins are scarce and every penny matters.
Maintain a stable cost per acquisition
Maintain a stable cost per acquisition
Being a fast fashion ecommerce store, profit margins are scarce and every penny matters.
Maintain a stable cost per acquisition
Maintain a stable cost per acquisition
Being a fast fashion ecommerce store, profit margins are scarce and every penny matters.
The Strategy
The first steps were to restructure the entire ad account and create a logical hierarchy. This account had thousands of products and we needed to dig deep into historical data to identify the most potential search terms. We went through some crucial steps to optimise the overall campaign strategy, which included the following steps:
TIER 1 - $
Low Priority, Highest bid, Highest ROAS search queriess
TIER 2 - $$
Low Priority, Highest bid, Highest ROAS search queriess
TIER 3 - $$$
Low Priority, Highest bid, Highest ROAS search queriess
🔥 Aggressive bids on specific search phrases
Maintain a stable cost per acquisition
Being a fast fashion ecommerce store, profit margins are scarce and every penny matters.
Maintain a stable cost per acquisition
Being a fast fashion ecommerce store, profit margins are scarce and every penny matters.
Where we started
TIER 1
Maintain a stable cost per acquisition
Being a fast fashion ecommerce store, profit margins are scarce and every penny matters.
TIER 2
Maintain a stable cost per acquisition
Being a fast fashion ecommerce store, profit margins are scarce and every penny matters.
TIER 3
Maintain a stable cost per acquisition
Being a fast fashion ecommerce store, profit margins are scarce and every penny matters.
Featured Product
Structure and apply the negative keyword list
In Tier 1, the negative keyword list will consist of the searches we have in Tier 2 and Tier 3.Adding those will prevent them from landing in Tier 1 and push them forward to the next level where we want them to show – Tier 2. In Tier 2, we add the search terms from Tier 3 to the negative list. In Tier 3, we don’t need to apply any negative keywords since we already filtered them out from Tier 1 and Tier 2.
THE RESULTS
